Amazon XCM/Design Q4 Showreel 2021
Working with XCM and design team I was tasked to put together a compilation of the winter print, motion and video content. I used a punchy track which helped edit to the beat as there was lots of content to show and all of respective territories. I used Amazon’s brand winter color palette for the background and font color. I animated a few styles of typography for each chapter within the reel.
Amazon Christmas Deals Digital/TVC
I worked alongside the design and XCM team to roll out lots of multi-language versions of adverts ahead of Black Friday and Amazon’s Last Minute Christmas Deals. We were supplied audio and voiceover for a series of 15s videos and we used shot footage that required compositing with the gradient background and the 3D tinsel in the foreground. The design team created the lockups with the respective products where I used transitions from each deal. In the second video, I used the dog barks as cuts between each deal.
Amazon Prime Lion TVC/Digital
I worked alongside the design team and editor to create multiple TVCs for their channels. I was supplied the device lockup and was tasked to composite the lockup on the phone device and roto was need on the finger touching the screen. I also animated the endslate deal which was timed to the voiceover audio.
